Wimbledon 2025: Serena Williams Returns, Naomi Osaka Makes Stylish Debut
The Facts
Wimbledon 2025 has seen notable returns and debuts, with Serena Williams competing in her first singles match since 2022. Naomi Osaka made her Wimbledon debut wearing an all-white kimono-style outfit inspired in part by the film 'Kill Bill.' Osaka went on to defeat Elsa Jacquemot in her first-round match.
How different outlets are framing this
CNN and USA Today are covering the same event but focusing on entirely different storylines. CNN centers its coverage on Naomi Osaka, framing her Wimbledon debut as a fashion and cultural moment. The piece highlights the kimono as 'the traditional national dress of Japan' and emphasises the pop-culture inspiration behind the outfit, giving the story a lifestyle and personality-driven angle. Osaka's on-court victory over Jacquemot is mentioned, but it is secondary to the outfit narrative.
USA Today, by contrast, makes Serena Williams the central figure, framing her return as the marquee storyline of Wimbledon's opening day. The live-update format signals that USA Today is treating Williams' comeback as a major breaking sports event, prioritising real-time engagement over analysis. Osaka is not mentioned at all in USA Today's coverage, while Williams receives no mention in CNN's piece — suggesting both outlets are deliberately packaging separate angles of the same day's play for different audience interests, with CNN leaning into culture and style and USA Today leaning into legacy sports narrative.
Source Articles
- USA Today30 Jun, 10:08Serena Williams LIVE at Wimbledon: How to watch her first-round match
Serena Williams is set to play her first singles match since 2022. Follow for live updates at Wimbledon, including score and more.
- CNN30 Jun, 09:52The movie character that inspired Naomi Osaka’s Wimbledon outfit | CNN
Naomi Osaka made her Wimbledon day one debut in an all-white kimono, the traditional national dress of Japan. She shared that part of the inspiration for the outfit was from one of her favorite movies, “Kill Bill.” She went on to defeat Elsa Jacquemot.